David Ogilvy, widely known as the Father of Advertising, once said:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
In other words, the headline of your marketing, sales or advertising material can make or break your success – Whether you’re promoting your business with your website, a brochure, direct mail, online ads, landing pages for your products and services, and so on.
In fact, having created sales messages for some of the most successful products and services online in various niches, I can say that without good (and I do mean killer) headlines, you will essentially leave a ton of profits on the table, and to a greater extent, jeopardize the success of your business.
Best Advertising Headlines
On the other hand, with a winning headline, you will be able to grab the attention and resonate with your target audience in a way your competitors can’t, and as a result, business is yours for the taking.
Yep, simply by packing powerful headlines into your marketing, you will naturally enjoy greater business success. And who doesn’t want that?
But you’re probably wondering, “How do I write winning headlines?”
Well, that’s a good question and the answer is simple.
If you have a budget, then hiring a top copywriter to create your advertising is probably the way to go.
If you don’t have a budget, or you’d like to go at it alone, then one of the best things you can do is to model after proven, great headlines for your own business.
And if you’re reading this, you’re in luck because just recently, direct marketing legend Brian Kurtz made available Jay Abraham’s collection of winning headlines.
5500 to be exact.
Eat your heart out, and feel free to share this with your marketing or business colleagues.