Penguin 4.0 Update – What’s In Store For You

penguin 4 update

2 years after the last algorithm update, Penguin 4.0 was finally released.

We first heard about Penguin update in 2012. Its main purpose was to tackle websites which had acquired unnatural links to boost their ranking. After this update was rolled out, sites across the Internet got subjected to Google penalties and many dropped out of the search results.

Let’s dive into the latest Penguin 4.0 and see how it will affect SEO experts and other businesses.

Penguin 4.0 Rolled Out for All Languages and Countries

What does this mean?

All sites will be impacted regardless of location.

The next thing you should know, is that the real time algorithm of this update allows recovering from Google penalty quicker than before. If your site gets penalized and you remove the harmful links, you will see positive results sooner, just after Google re-crawls your site pages.

Now, Penguin is real-time which means page rankings will change every time Google updates details about the page and the pages linked to it. In other words, both positive and negative SEO effects on your site are more quickly noticeable.

Penguin Is Now More Granular

In simple terms, the latest algorithm is focused on certain pages where toxic links are pointing towards, instead of the entire site. Such penalties are more cumbersome to track.

In a nutshell, the key point with Penguin 4.0 update is this:

When Google re-indexes or re-crawls your pages, they will be quickly assessed by the special filter, affecting the SEO of your site according.

Also, Penguin 4.0 differs from earlier updates in that it now lowers the impact of spammy links on search results. With every improvement on the Penguin updates, its link spam algorithm improves.

This positive step brings more traffic to authority sites and spammy linked ones down.

So all in all…

You can benefit from the latest Penguin 4.0 update by:

  • Closely monitoring your position in SERPs…
  • Keeping your backlink profile clean…
  • Updating your disavow file when needed…
  • Conducting a backlink audit of your whole site…

And most importantly, making the appropriate changes to maintain your site on the top of Google.


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