SEO 2016 – A Look Back

We’ve come to the end of 2016 – a year that saw not just major changes in SEO (in particular, Google Penguin 4.0 update), but also massive changes around globe.

In the west, Donald Trump has been elected President of the U.S.A. Europe continues to struggle with their influx of migrants and the social-political tension it brings. And for the first in a long time, US-Russia relationship might have just reached a turning point for good.

In the east, tension over the South China Sea is brewing as nations within the region are embracing for challenging, uncertain, unpredictable times ahead.

Yes, my friend, times are changing, and Singapore herself is certainly not immune to these huge wings blowing across the world. I guess such is the nature of interconnectedness and being a globalized country.

But, more importantly, what does this mean for existing businesses around the world? What does the coming global ‘seismic shift’ mean for entrepreneurs and startups? How is one to not only survive, but THRIVE, in the coming years?

(Well-known economists and financial investors such as Jim Rogers, who lives in Singapore by the way, Peter Schiff, Jim Richards, and many others are already predicting a shock to the global economy to come in as early as 2017.)

In answering this question, I am reminded of a quote by the legendary marketer and business coach Jay Abraham:

“In a bad economy, you can walk all over your competition, lap the field, run circles – you pick the metaphor. The main thing is that you can win easily… if you know how to benefit from bad times. Everyone else is dropping out of the race, and you’re seeing the checkered flag. You’re looking forward and everyone else is looking backwards. They’re terrified, and you’re making a fortune. You’re seeing opportunities and overlooked markets, transactions, and areas of thinking that no one else saw in good times, so they certainly won’t see them in times of financial struggle.”

A business must constantly grow.

And the best way to grow a business, as you’ll probably agree, is by arming your business with superior marketing.

“Most entrepreneurs fail to understand that the difference between mediocrity and making millions has more to do with effective marketing than any other single element.”

I have to agree. Having guided clients in a wide range of industries in 2016, I can say that SEO has been the single biggest contributor to many of my clients’ bottom line this year – Bringing them more traffic, enquiries, bookings, sales and customers than any other marketing strategy they’ve ever relied on – And I believe it will continue to be even more impactful in 2017.

Above all, I want to wish you, dear reader, the very best, and may 2017 be the best year ever you have.

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