SEO Tools: Paid and Free

seo tools

Searching for the best SEO tools you can use for your online business?

There are many available in today’s market, both free and paid options, that enable you to reach higher levels of marketing success. Here’s a list of some of the most effective SEO tools that you can use to take your traffic, search engine rankings and profits to greater heights.

Google PageSpeed Insights

With Insights, you can easily check the usability and speed of your website on different devices. All you need to do is enter a URL and the tool will automatically test the total loading time as well as performance for mobile, desktop, laptop users.


Next on the list is AuthorityLabs, which helps you track the historical rankings and provides graphical representations of how keywords rank over the time.

This tool can also be used to observe how a keyword behaves using the data offered by AuthorityLabs. The best part? It’s a breeze to check and compare various sites simultaneously, which makes it easy to perform competitor analysis and thus, plan a winning online marketing strategy accordingly.

Google Analytics

This mother of all free tools lets you track and monitor website statistics and critical search insights. In addition, Analytics surfaces various keyword insights such as terms people are actually using for landing on your page, and much more.

Google Keyword Planner

Keyword Planner is, by far, the most popular free keyword research tool on the planet. Want to know what keywords, terms and phrases your target audience is searching for? Want to know their volume of traffic? Just fire it up and start planning your strategy.


Buzzsumo is extremely handy when it comes to content marketing and development. Its interactive interface enables you to find the most shared content and key influencers, thereby allowing you to create and promote high quality content.

Moz SEO toolbar and Majestic Backlink Analyzer

Both tools work similarly, showing all-important SEO details about sites. You can use both of them in conjunction with other tools to get better feel of the site and check it for different key metrics.

SERP Rank Checker

This is yet another powerful SEO technique that checks where your website ranks for specific terms. You can run the Rank Checker in one of the two ways: By inputting your keywords and your site URL, and seeing the results. Or, by leaving the site field blank to see a complete list of results for a specific keyword.

Screaming Frog

Screaming Frog is a superb tool for scraping a site. It goes through pages and links, providing data on status codes, meta descriptions, page titles, robots meta data and so on. Talk about convenience!

In conclusion, these are some of the most reliable and useful SEO tools available today.

If you want to take advantage of them, explore your options and find out which ones work best for your business.


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