What is Content Marketing
Content marketing is the creation of highly “contagious” content designed for sharing, and the spreading of that content to raise a business’ brand, reputation, and visibility.
Online marketing agencies, including many in Singapore, typically employ content marketing as part of an overall marketing strategy, alongside search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and other forms of digital marketing strategies.
What defines a great content marketing consultant, company or agency? The answer is simple. One that is capable of producing positive return on investment (ROI) for its clients in the process of meeting their business goals.
The most valuable content offer solutions to problems, is relevant to the target audience, touches upon people’s emotion “hot buttons”, and just as importantly, doesn’t give its consumers the feeling they are being sold to.
Benefits of Content Marketing
With content creation, development and promotion at the forefront of your marketing strategy, consumers will rapidly gain awareness of the unique solutions your business provides. The different content types – videos, blog posts, infographics, etc. – will have your target prospects presold on your products and services before they get to the call-to-action.
Better Search Engine Optimization (SEO)
Here’s how content marketing works to improve SEO: As your content gets published and shared, others link to your website (which boosts its authority in the eyes of major search engines Google, Yahoo and Bing), and this naturally improves the rankings of your site. In fact, “53% of businesses view content creation as the single most effective SEO technique” according to MarketingSherpa.
As your target audience consume your content, they will be positively impacted by your brand. And if they find your content awe-inspiring, entertaining, or simply helpful, they will be drawn even closer to your business. What’s more, when they come across your content on authority, industry-leading websites, they will perceive your brand as a top choice for the solutions they are seeking.
Types of Content
Content come in many forms, shapes and sizes. The important thing is to identify the content types that will most resonate with your target audience, and then roll out a winning content marketing strategy.
• Blog posts
• Guest posts
• Social media posts
• PDF files
• Curated content
• Case studies and research
• Images and motion graphics
• Mobile apps
Effective Content Marketing Strategies
From small businesses to large enterprises, companies can benefit from a variety of content marketing strategies. These include, among others:
Guest Posting – Creating unique, high-quality content is the first step. The next is to identify authoritative sites (often in your niche, market, industry), forming a relationship with them, and offering them the benefits of publishing your content.
Social Media Marketing – Popular amongst companies in Singapore, a social media marketing strategy that uses sites like Facebook, Twitter and LinkedIn to promote content on your website can bring rapid success.
Viral Content Development – This isn’t just about the creation of link bait, but highly shareable content that goes viral and creates awareness about your business, products and services.
Ready to launch your brand and reputation into the stratosphere, while enjoying increased traffic and sales along the way?
Let us create a winning content marketing strategy for your business today.